The main difference is that the word promoted will appear on the ad. They look like a regular post in the feed. Sponsored content consists of LinkedIn ads that appear in your newsfeed. I am also going to share the different LinkedIn ads specs. This is why before we go into the best practices, I am going to discuss the different types of LinkedIn ads you can run. Different ads will suit different businesses and LinkedIn marketing strategies. Just like other platforms, Linkedin offers advertising options. So, here’s my complete guide on how to advertise on LinkedIn and reach other businesses… LinkedIn Ad Types 45% of marketers have acquired customers through LinkedIn and 65% of B2B companies have done so with LinkedIn ads. Therefore, if your target audience is other businesses, this is a network you can’t ignore. Most of the users here either own a business or are working for someone. The main benefit of using LinkedIn is that it caters exclusively to a B2B audience. So, why should you give LinkedIn ads a try? Most people like to use Facebook and Google as you can reach billions of users with them. There are so many platforms to market your business through ads. Are you looking for a B2B ad platform? Do you want to try out LinkedIn ads?
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